Though you are probably familiar with the impact of social media on property management, you may even know what Yelp is, but did you know that it can be used to boost your business?

It’s important to note that over 132 million potential clients are on Yelp each month to determine whether or not they will use a certain business. This includes yours. With over 57 million reviews currently floating around and over 80% of its users there actively seeking out reviews for products and services they are ready to put cash into: you can’t really afford not to know how to use this important tool. Right around ⅓ of all Yelp visitors are there because they are looking for some type of real estate service. Will they find yours?

Not surprisingly, it’s not the company’s rating that the users were looking at: they were there for the reviews. They wanted first hand experiences by other people to help determine whether or not a company was trustworthy and more importantly, deserving of their money.

Of course, you’re not going to be able to write the reviews for them: but you can offer incentives for existing tenants or clients to review you there. Additionally, you can use Yelp Deal to offer more incentives for those who get ahold of you via the site. Referrals also work very well via Yelp and this sets the stage. Ongoing management of your page will help you to respond to reviews and complaints, but also, help you to forge a much better online reputation as well as generating leads on new business.

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Kurt Kroeck has written articles in real estate, law, and art related niches for a number of high profile publications. He is an avid WW2 re-enactor, artist in graphite, charcoal, and digital media. He volunteers in animal rescue and enjoys spending time with his children.

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