Tagsocial media

Social Media Strategies for Property Managers: Social Listening

Check out the first post in this series here. If your property management company maintains an active social media profile (which you should be doing), you already know that social media requires regularly posted content. You’re probably comfortable with talking online, but are your listening skills holding you back from making the most of your web presence? At its most basic level, social media...

Social Media Marketing Strategies for Property Managers: Resident Testimonials

Here on the RentPost blog we’ve talked about the role social media plays in an effective marketing and management strategy. The number one rule of social media is to post content on a regular scheduled basis. A lack of updates is the death knell of an otherwise great web presence. The problem is, it takes a lot of sustained creative labor to produce quality content week after week. At RentPost...

Love Thy Neighbor: Why you need an online community for residents

I live in a funky old house subdivided into six apartment units and I’ve lived there for almost three years. I live in a college town, so the other units see a lot of turnover and every time I see a moving truck in the driveway, I sniff around outside waiting to meet my new neighbor. Many of these people are unaccustomed to an easy display of neighborly kindness, and look horrified from the...

Social Media And RentPost = Generation Y

There is a lot of talk about appealing to the “millennials”. That sweet spot Generation Y crowd, the renters between ages 20 and 30. There are a variety of things that this particular generation is looking for- much more than just crash space, they want units that are as connected and trendy as they are. Appealing to them will require that you be the same. This demographic is very...

Social Media was Made for Business

Using Social Media with your Property Management Company In a world where everything is at the touch of a keyboard, using social media sites can be a fantastic way to help boost your property management company. Not only does it give you an easy way to build and maintain relationships with your tenants, you can also use it as another marketing tool. This will not only help build your tenant basis...

You Should Be Using Youtube To Promote Your Business

Of course you know by now that putting pictures in your rental listings is key. However, many landlords and property managers have started using Youtube. Imagine for just a second you are planning a move. Now, you want to save as much time as possible. First, photos and the listing will help you to determine if you’ll take the next step. However, more detailed, and much more effective at helping...

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