Property management is a field with a lot of opportunity. A competent management professional is a valuable asset to any landlord or real estate team, as you will be handling a lot of issues that they would have to worry about otherwise.
The benefits of a good property management professional cannot be overstated. Even so, like any business, it will take a lot of time and effort to expand your client base and establish yourself further in this field. Every business depends on growth to remain viable.
This begs the question: how can you find clients for your business? Well, consider these tips for finding property management jobs and growing your enterprise.
- Find your market. Believe it or not, trying to market yourself to too wide an audience may actually be hurting your cause. Narrowing your focus and finding a particular market or niche can be what helps you draw more business. Perhaps your specialty lies in servicing single family homes, or maybe you are best suited for managing apartment complexes. You could excel at serving smaller neighborhoods or larger communities. Find out where your firm’s strengths are, and market to the appropriate audience.
- Focus on the benefits you offer. When you’re prospecting, you need to sell your targets on what you can do for them. It’s not so much about how you do things – such as collecting rent, handling repairs, dealing with tenants, etc. – as much as you can deliver results on time and every time. Promote yourself and your company as a valuable asset to a real estate owner – an asset that can solve their problems while saving them time and money – and they will likely want to have you on board.
- Use the Web. Whereas once people asked for just a flier or a business card when you advertised your business, now people want to know your company’s web address. Having a website can be extremely helpful to getting property management jobs. A well-kept and regularly updated site shows prospects that you are active and serious about your profession. Keeping a blog that informs and benefits visitors goes a long way to convince them that you are an authority in your field, making you a prime choice when they need a management professional. And a website optimized for search engines can show up first when prospects search online for services that you offer.
- Don’t forget about your existing clientele. Customers that you serve right now can also help you draw more business. New prospects will want to see what you can do, and the work you do for current customers can make for a strong case. Also, never underestimate word-of-mouth advertising: if you do right by your clients and they know someone in need of property managing services, you will be the first option they bring up.
Growing any business – including property management – will require a lot of work and planning. But if you are willing to put forth the effort and market your company, you’ll eventually find yourself looking for property management team members instead of property management jobs!