{"id":1224,"date":"2018-12-20T18:10:23","date_gmt":"2018-12-20T23:10:23","guid":{"rendered":"https:\/\/rentpost.com\/resources\/?post_type=manual_kb&#038;p=1224"},"modified":"2024-03-04T13:49:50","modified_gmt":"2024-03-04T18:49:50","slug":"use-social-media-property-management-company","status":"publish","type":"manual_kb","link":"https:\/\/rentpost.com\/resources\/article\/use-social-media-property-management-company\/","title":{"rendered":"How to Use Social Media in Property Management"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Knowing how to use social media in your property management company becomes more important every day. Everyone, including your clients, vendors, and tenants, is there. <\/span>In an age where relationships matter more than ever before, you can use social media to help your property management business crush it. Here\u2019s how.<\/p>\n<h4><span style=\"font-weight: 400;\">Tip #1: Get Started<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The first step is to set up accounts on Facebook and LinkedIn. This takes less than five minutes and will build momentum for everything else.\u00a0<\/span><\/p>\n<p>Each site offers different types of content, thus attracting different audiences. For example, LinkedIn tends to be the most professional of the group. Facebook offers a little bit of everything and is the biggest. Twitter is often used for the news.<\/p>\n<p><span style=\"font-weight: 400;\">Build pages for your business, and learn the platforms&#8217; ins and outs. They don\u2019t need to be fancy at first- just get started. Begin connecting with your current clients, as well as prospective clients. This leads us to our next tip. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tip #2: Build Client Relationships<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">We are inundated with information and noise. Everyone wants the attention of their clients, from behemoths like Coca-Cola to your competition. A lot of companies are vying for attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you have to build and maintain strong relationships. Get to know your clients. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do they do when they aren\u2019t working? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they have a family? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of books or websites do they read?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This comes from watching their social media activity and engaging with them. For example, Like a Facebook or LinkedIn post they put up. Comment on a video they have of themselves playing with their kids. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone posts on social media, they are trying to engage with others. They are trying to connect. By doing just that, you will stand out, and they\u2019ll continue to work with you. You\u2019re also building trust, which could lead to them referring others to your business.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1653 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2018\/12\/21173545\/pile-3d-popular-social-media-logos.jpg\" alt=\"social media\" width=\"600\" height=\"399\" srcset=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2018\/12\/21173545\/pile-3d-popular-social-media-logos.jpg 600w, https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2018\/12\/21173545\/pile-3d-popular-social-media-logos-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Tip #3: Reaching Prospects through Ads<\/span><\/h4>\n<p><a href=\"http:\/\/landlordsource.com\/social-media-marketing-property-managers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LandlordSource.com<\/span><\/a><span style=\"font-weight: 400;\"> points out that because social media is inexpensive, it\u2019s great to help you reach an audience with a limited budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is currently one of the best ways to reach prospective clients. It\u2019s not necessarily easy because most investors don\u2019t necessarily have a giant banner on their site claiming they invest in real estate. But there are other ways to find them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can promote ads or posts to people based on things they\u2019re interested in or Facebook Pages they like. If they like a real estate investing blog like Bigger Pockets or Afford Anything, that\u2019s a good sign. Perhaps they follow their local <a href=\"https:\/\/rentpost.com\/resources\/article\/5-best-real-estate-books-new-investors\/\" target=\"_blank\" rel=\"noopener\">Real Estate Investors<\/a> Alliance (REIA.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the layups. If someone likes these topics, they are clearly either an investor or interested in them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are other ways to connect with prospects. Ideally, you already have an idea of the demographics of your best customers. Maybe they are small business owners who invest on the side. Perhaps you\u2019ve found a lot of your customers are corporate lawyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the case is, you can use filters on Facebook and LinkedIn to get your ads in front of the right people. You aren\u2019t just limited to ads, though.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tip #4: Use Groups on Social Media<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Perhaps the best, free way to connect with people is in Facebook or LinkedIn groups. Once you\u2019re in the group, you can message other members for free! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On LinkedIn, there are several real estate groups with hundreds of thousands of members. Again, these are people who are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interested in the topic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making it public that they are interested in the topic<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In other words, they want to engage with others in the space. As a property manager, that includes you!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1654\" src=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2018\/12\/21173821\/likes-on-soc-med-e1671663134636.jpg\" alt=\"\" width=\"600\" height=\"461\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The key is not to message them and go straight for the sale. That\u2019s not how you succeed. Instead, you\u2019re trying to build a relationship with them. <\/span><span style=\"font-weight: 400;\">Shoot them a message with a quick introduction, including how you found them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be as simple as: <\/span><i><span style=\"font-weight: 400;\">\u201cHey John, my name is Justin Stowe. I recently joined the ABC Real Estate Investors Group to connect with others in the space. <\/span><\/i><i>What has been your favorite thing about the group so far?\u201d<\/i><\/p>\n<p><span style=\"font-weight: 400;\">This works for two reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It starts a friendly conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You use an open-ended question.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Just make sure you follow up. Don\u2019t message them once and then never talk to them again. Nurture and build the relationship. Even if they don\u2019t end up working with you, they may be excellent contacts for referrals. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tip #5: Connecting with Tenants<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your tenants may or may not be interested in connecting on Facebook. They may not feel comfortable with their property manager seeing what they\u2019re up to on Instagram, but<\/span><span style=\"font-weight: 400;\">\u00a0they might. You never know until you ask!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reach out and see if they\u2019ll connect. Just like with clients, try to build and nurture relationships. Comment on their posts. Ask questions, and like their responses on your page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is great for two main reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You get a better feel for their personality. Not a bad thing, considering they\u2019re paying the rent on your client\u2019s property. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You gain trust. If something happens to the property and they have a terrible experience, this trust will help you get through the situation without them blasting you on social media. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You don\u2019t necessarily need to become best friends with your tenants. In fact, that\u2019d be a bad idea. But regularly seeing what they\u2019re up to and interacting on social media isn\u2019t a bad thing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also ties into the advice from <\/span><a href=\"https:\/\/www.meetsoci.com\/blog\/7-social-media-tips-property-managers-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SOCi<\/span><\/a><span style=\"font-weight: 400;\">. Being connected to tenants makes responding to complaints or issues they post on social media easier.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Conclusion<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">There you have it\u2013a few of our best tips on how to use social media in your <a href=\"https:\/\/rentpost.com\/resources\/article\/what-to-expect-property-management-company\/\">property management company<\/a>. Of course, all of these work best when combined with a great piece of <a href=\"https:\/\/rentpost.com\/about\">property management software<\/a> that makes managing tenants and maintenance a cinch. Give our <a href=\"https:\/\/rentpost.com\/pricing\"><strong>30-DAY FREE TRIAL<\/strong><\/a> a shot if you want to make your life a lot easier<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":7,"featured_media":1279,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"manualknowledgebasecat":[44],"manual_kb_tag":[77,78,76],"ppma_author":[365,371],"class_list":["post-1224","manual_kb","type-manual_kb","status-publish","format-standard","has-post-thumbnail","hentry","manualknowledgebasecat-property-manager","manual_kb_tag-facebook-for-property-managers","manual_kb_tag-how-to-use-social-media-in-your-property-management-company","manual_kb_tag-social-media-for-property-managers","author-karina","author-jacob-thomason"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":10,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb\/1224\/revisions"}],"predecessor-version":[{"id":4583,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb\/1224\/revisions\/4583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manualknowledgebasecat?post=1224"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb_tag?post=1224"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}