{"id":2564,"date":"2023-03-13T00:15:12","date_gmt":"2023-03-13T04:15:12","guid":{"rendered":"https:\/\/rentpost.com\/resources\/?post_type=manual_kb&#038;p=2564"},"modified":"2024-09-19T13:48:37","modified_gmt":"2024-09-19T17:48:37","slug":"property-management-franchise-investment","status":"publish","type":"manual_kb","link":"https:\/\/rentpost.com\/resources\/article\/property-management-franchise-investment\/","title":{"rendered":"Property Management Franchise: Should You Invest in 2024?"},"content":{"rendered":"\n<p>The property management industry in the US is substantial, with estimates indicating <strong><a href=\"https:\/\/www.strategicmarketresearch.com\/blogs\/property-management-industry-statistics#:~:text=Property%20Management%20Industry%20Statistics%202023&amp;text=There%20are%20over%20310%2C000%20property,there%20are%20124%2C866%20property%20managers.\" target=\"_blank\" rel=\"noopener\">over $100 billion in annual revenue<\/a>.<\/strong> As of 2023, there are more than 300,000 property management companies registered in the United States, a segment of which operate through a franchise.<\/p>\n\n\n\n<p>Even though a property management franchise won\u2019t give you complete autonomy compared to running a management outfit of your own, it\u2019s something worth looking into. This guide will examine the pros and cons of property management franchising including expected costs, profit margins, and key factors in deciding if it&#8217;s the right fit for your goals.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff7e4;font-size:17px\">\ud83d\udc49Manage your properties more efficiently with our comprehensive property management software.<font color=\"#fcb900\"> <\/font><strong><a href=\"https:\/\/account.rentpost.com\/signup\" title=\"\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\"><span style=\"text-decoration: underline;\">Start your 30-day free trial today<\/span><\/mark><\/a><\/strong>.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"top\">What\u2019s covered in this guide:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#franchise\"><span style=\"font-weight: 400;\">What is a franchise in the real estate property management industry?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#pros\"><span style=\"font-weight: 400;\">Pros of a Property Management Franchise<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#cons\"><span style=\"font-weight: 400;\">Cons of a Property Management Franchise<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#cost\"><span style=\"font-weight: 400;\">How much does a property management franchise cost?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#profitability\"><span style=\"font-weight: 400;\">How profitable are real property management franchises?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#ownership\"><span style=\"font-weight: 400;\">Do franchisees own the property?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#industry-leaders\"><span style=\"font-weight: 400;\">What are trusted property management franchise opportunities?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#takeaway\"><span style=\"font-weight: 400;\">Should you invest in a property management franchise? Our takeaways<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"franchise\">What is a franchise in the real estate property management industry?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Property management franchising allows entrepreneurs to get into the real estate industry without needing large amounts of startup capital or previous experience. <\/span>Management franchises provide you with everything you need to get started without going through the daunting set-up process yourself.<\/p>\n\n\n\n<p>With a property management franchise, you receive expert training, a tried and tested business model, <span style=\"font-weight: 400;\">an existing brand name,<\/span> <a href=\"https:\/\/rentpost.com\/\"><strong>customized software<\/strong><\/a>, plus expert support and advice from the franchisor. All you need is to put in an initial investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pros\">Pros of a Property Management Franchise<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Branding<\/h3>\n\n\n\n<p>One of the significant advantages of <a href=\"https:\/\/rentpost.com\/resources\/article\/best-income-properties-new-investors\/\" target=\"_blank\" rel=\"noopener\">investing in a property<\/a> management franchise is the immediate brand recognition. A reputable franchise brand already has an established reputation in the market, which can attract potential clients more easily than starting a new, unknown business from scratch.<\/p>\n\n\n\n<p>Companies like McDonald&#8217;s are still around, making huge profits because they assure customers they\u2019ll always get a consistent experience wherever they are. So a burger at a restaurant in Georgia will taste the same as one in Washington.<\/p>\n\n\n\n<p>Having a strong brand isn\u2019t&nbsp;<em>always&nbsp;<\/em>necessary, but it certainly doesn\u2019t hurt. This is especially true if you\u2019re targeting to manage commercial real estate, condos, and apartment complexes rather than just a few residential properties.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proven Business Model<\/h3>\n\n\n\n<p>Property management franchises typically come with a proven business model that has been tested and refined over time. This can save the franchisee from the trial-and-error phase and provide a blueprint for success.<\/p>\n\n\n\n<p>As part of a franchise network, owners also gain access to shared resources and technologies that might have been difficult to afford independently. This can include software, marketing materials, and even preferential deals with suppliers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/19054145\/Franchise-best-practices_large.jpg\" alt=\"property management franchise\" class=\"wp-image-3278\" srcset=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/19054145\/Franchise-best-practices_large.jpg 600w, https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/19054145\/Franchise-best-practices_large-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Training<\/h3>\n\n\n\n<p>Franchisors often provide comprehensive training programs and ongoing support to their franchisees. This assistance can cover various aspects, including operations, marketing, and customer service, enhancing the chances of success for franchise owners.<\/p>\n\n\n\n<p>Even if you have some experience as a property manager, a little extra training will always be good in case you have plans for future expansion. In addition, buying into a <a href=\"https:\/\/rentpost.com\/resources\/article\/what-to-expect-property-management-company\/\">property management company<\/a> franchise will give you access to some of the best training resources in the industry (assuming it\u2019s a good company!).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Support and Systems<\/h3>\n\n\n\n<p>Entrepreneurs have to wear all kinds of hats. This is especially true in the property management industry, as one can quickly go from the mundane task of helping a tenant with issues around the home to researching more critical matters such as local rental laws and policies.<\/p>\n\n\n\n<p>Running your property management operations under a franchise not only helps with your day-to-day operations but also with financial and legal concerns and other industry-related matters of which you may need to be made aware. And even if the franchisor isn&#8217;t able to offer the exact answers you\u2019re looking for, they will always help you work through management issues that will occasionally arise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing<\/h3>\n\n\n\n<p>When you\u2019re first starting out, the most important thing to focus on is marketing. If potential customers don\u2019t know you exist, how are you ever going to succeed? Getting the word out isn\u2019t easy though, especially if you\u2019re relatively new to the industry and don\u2019t have an extensive network yet.<\/p>\n\n\n\n<p>That\u2019s where the franchise can come in. Carrying a respected brand itself already does half the work. Besides just instantly giving you access to a large network, they will also show you how and where to market your services. In other words, they take out a lot of the guesswork and will sometimes even do the marketing <em>for&nbsp;<\/em>you.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"329\" src=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/13001858\/franchise.jpg\" alt=\"property management franchise\" class=\"wp-image-2578\" srcset=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/13001858\/franchise.jpg 600w, https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/13001858\/franchise-300x165.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cons\">Cons of a Property Management Franchise<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Initial Investment &amp; Ongoing Fees<\/h3>\n\n\n\n<p>The biggest hurdle for most potential franchise owners is the upfront cost. Regardless of which company you choose to work with, you can expect to pay <a href=\"https:\/\/topfranchise.com\/articles\/top-property-management-franchise-business-opportunities-in-usa\/\" target=\"_blank\" rel=\"noopener\"><strong>at least $100,000 in initial fees and costs<\/strong><\/a>. That doesn\u2019t even include franchise fees which range from a low of $25,ooo to a high of $55,000.<\/p>\n\n\n\n<p><a href=\"https:\/\/rentpost.com\/resources\/article\/mortgage-refinancing-guidelines-investment-properties\/\" target=\"_blank\" rel=\"noopener\">Investing in a property<\/a> management franchise requires a substantial upfront investment, including franchise fees, training costs, and other expenses. Additionally, franchisees typically pay ongoing royalties or fees based on their revenue, which can impact profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Royalties<\/h3>\n\n\n\n<p>Franchise costs don\u2019t just stop with the upfront fees. You also need to be prepared for the regular royalty fees charged for being able to use their name, training, software, etc.<\/p>\n\n\n\n<p>What kind of numbers can you expect? Seven percent is currently the market rate in the industry. So when you include that 7% fee on top of various other business expenses, you can see that \u201cfat wallet\u201d starting to look a little slimmer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limited Flexibility<\/h3>\n\n\n\n<p>This depends on the company, but in general you can count on having a limited number of ways to run your business. Your franchiser wants to look good and maintain a certain reputation, and they can only do that if they control what their franchisees do.<\/p>\n\n\n\n<p>Of course this was also referenced in the \u201cpros\u201d category, as some entrepreneurs like the idea of not having to worry about how they\u2019ll go about their operations. Franchisors already have their best practices laid out. But if you want to have the freedom to make your own rules&nbsp; or if your local market needs don\u2019t align with the franchisor\u2019s procedures, a franchise won&#8217;t give you that much flexibility.<\/p>\n\n\n\n<p>While the support of a franchise can be advantageous, it also means that franchisees have limited autonomy. Franchise owners must adhere to the franchisor&#8217;s rules and guidelines, leaving little room for creativity or individual decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">False Expectations<\/h3>\n\n\n\n<p>You\u2019ll often hear that it\u2019s much less risky to open up a franchise vs. <a href=\"https:\/\/rentpost.com\/resources\/article\/setting-up-property-management-business\/\"><strong>starting your own business from scratch<\/strong><\/a>. But while that may be true, it can lead to a false sense of security. While an established brand can attract clients, it can also work against the franchisee if the franchisor&#8217;s reputation suffers due to factors beyond their control.<\/p>\n\n\n\n<p>Depending on the location, there might also be a high concentration of property management franchises, leading to increased competition. This saturation can make it challenging to gain a significant market share and achieve desired growth.<\/p>\n\n\n\n<p>At the end of the day, there\u2019s no guarantee that you\u2019ll succeed. Running a franchise is hard work, and there\u2019s a good chance you\u2019ll fail if you don\u2019t market yourself well, take care of your customers and tenants, control costs, etc.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"393\" src=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/19054108\/partnership-agreement-cooperation-collaboartion-concept_53876-124244.jpg\" alt=\"\" class=\"wp-image-3277\" srcset=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/19054108\/partnership-agreement-cooperation-collaboartion-concept_53876-124244.jpg 600w, https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2023\/03\/19054108\/partnership-agreement-cooperation-collaboartion-concept_53876-124244-300x197.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cost\">How much does a property management franchise cost?<\/h2>\n\n\n\n<p>Based on some research into major property management franchises available in the United States, an approximate ballpark range for the initial franchise fee to open a property management franchise is between $25,000 to $50,000.<\/p>\n\n\n\n<p>Total investments including operating expenses, office spaces, insurance, fees, working capital etc. range from $100k to nearly $500k.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cost\">How profitable are real property management franchises?<\/h2>\n\n\n\n<p>In its benchmark study conducted in 2017, the <a href=\"https:\/\/www.narpm.org\/indexed\/doc4-financialbenchmarksguide-pdf\/\" target=\"_blank\" rel=\"noopener\"><strong>National Association of Residential Property Managers (NARPM)<\/strong><\/a> reports that the adjusted profit margin for the average property management company is 6%. Profitability ranges from a low of -16% to a high of 25%.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ownership\">Do franchisees own the property?<\/h2>\n\n\n\n<p>No, franchisees in a property management franchise typically do not own the properties they manage. Instead, franchisees operate businesses that provide property <a href=\"https:\/\/rentpost.com\/resources\/article\/rental-management-services\/\" target=\"_blank\" rel=\"noopener\">management services<\/a> to property owners who retain ownership of the properties.<\/p>\n\n\n\n<p>The franchisee&#8217;s role involves attracting property owners in need of management services, offering services such as tenant screening, rent collection, and property maintenance, while acting as an <a href=\"https:\/\/rentpost.com\/resources\/article\/how-much-property-managers-charge\/\"><strong>intermediary between property owners and tenants<\/strong><\/a>.<\/p>\n\n\n\n<p>Franchisees generate revenue through management fees, leasing fees, and other services, but they do not have ownership stakes in the properties they manage.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry-leaders\">What are trusted property management franchise opportunities?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Real Property Management (RPM)<\/h3>\n\n\n\n<p>Established in 1986 by Kirk McGary and two associates, <a href=\"https:\/\/www.realpropertymgt.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Real Property Management (RPM)<\/strong><\/a> stands as the foremost franchise entity in residential property management.<\/p>\n\n\n\n<p>Pioneering the first property management franchise alongside partner Doug Oler in 2004, RPM has rapidly expanded, boasting 337 units by 2020, a significant increase from 160 units in 2011. With 22 units operating internationally, RPM&#8217;s growth trajectory underscores its global influence in the property management sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Property Management Inc. (PMI)<\/h3>\n\n\n\n<p>In 2008, Steven Hart founded PMI with a vision to establish the nation&#8217;s largest franchise network specializing in residential, commercial, and association management. Drawing from extensive real estate experience encompassing construction, development, and sales, Hart envisioned a diverse portfolio of services catering to varying client needs.<\/p>\n\n\n\n<p>Franchisees operating under the <a href=\"https:\/\/www.propertymanagementincfranchise.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Property Management Inc.<\/strong> <\/a>brand deliver superior management solutions to clients seeking expert oversight for their investments. With a commitment to excellence, franchisees assume responsibility for the daily operations of their clients&#8217; assets, ensuring optimal performance and peace of mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">All County Property Management<\/h3>\n\n\n\n<p>For those focused on residential property management, <a href=\"https:\/\/www.allcountyprop.com\/\" target=\"_blank\" rel=\"noopener\"><strong>All County Property Management<\/strong> <\/a>offers a comprehensive suite of services and extensive training opportunities. Franchisees benefit from multi-day training sessions at the corporate headquarters in St. Petersburg, Florida, supplemented by robust web tools for continuous support.<\/p>\n\n\n\n<p>With a seasoned staff boasting thirty years of industry expertise, the All County Property Management franchise provides a chance for entrepreneurs to align with a reputable firm. Established in 1990, with franchising initiated in 2008, the company has since expanded to approximately 70 locations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyrenter Property Management<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.keyrenter.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Keyrenter<\/strong><\/a>, a prominent US brand, specializes in offering residential property management services along with real estate brokerage solutions to investors and landlords. Founded by Utah real estate brokers Aaron Marshall and Nate Tew, the Keyrenter brand was officially registered on June 11, 2009.<\/p>\n\n\n\n<p>Transitioning to a franchise model in 2014, the company was rebranded as Keyrenter Property Management in 2015, and later simplified to Keyrenter in 2017. Committed to delivering results, Keyrenter prioritizes its customers, residents, teams, and communities above all else, recognizing rentals as a premier long-term financial investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eye On Your Home<\/h3>\n\n\n\n<p>A real estate management company headquartered in North Carolina, <a href=\"https:\/\/eyeonyourhome.net\/\" target=\"_blank\" rel=\"noopener\"><strong>Eye On Your Home<\/strong> <\/a>was founded by Melissa Rulli with a mission to streamline property ownership while saving owners both time and money.<\/p>\n\n\n\n<p>Specializing in home security, property management, concierge services, home maintenance, and cleaning, the company caters to both occupied and vacant homes, offering a flexible and profitable business model that delivers exceptional value to clients.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/rentpost.com\/pricing\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"420\" src=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2024\/01\/18032304\/1.png\" alt=\"rentpost free trial\" class=\"wp-image-5149\" srcset=\"https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2024\/01\/18032304\/1.png 900w, https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2024\/01\/18032304\/1-300x140.png 300w, https:\/\/s3.amazonaws.com\/assets.resources.rentpost.com\/wp-content\/uploads\/2024\/01\/18032304\/1-768x358.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway\">Should you invest in a property management franchise? Our takeaways<\/h2>\n\n\n\n<p>Investing in a property management franchise can be a wise and profitable venture, but it also carries risks and requires careful consideration.<\/p>\n\n\n\n<p>The potential benefits include leveraging an established brand, proven business model, and support system. However, the upfront costs of purchasing a franchise can be substantial, and success heavily relies on factors such as market demand, competition, and effective management.<\/p>\n\n\n\n<p>Those with prior experience in real estate, property management, or a related field, will possess the knowledge and skills to operate a franchise successfully. Individuals with strong entrepreneurial drive, business acumen, and the ability to follow an established system and processes could also be well-suited.<\/p>\n\n\n\n<p>However, those with limited financial resources, little to no relevant experience, or an aversion to following a prescribed business model may want to reconsider investing in a property management franchise.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"#top\">back to top<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"manualknowledgebasecat":[44],"manual_kb_tag":[153,226,227,168,228,225],"ppma_author":[365,371],"class_list":["post-2564","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-property-manager","manual_kb_tag-apartment-property-management","manual_kb_tag-business-franchising","manual_kb_tag-commercial-property-management","manual_kb_tag-condo-property-management","manual_kb_tag-effective-property-management","manual_kb_tag-property-management-franchise","author-karina","author-jacob-thomason"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb\/2564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":36,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb\/2564\/revisions"}],"predecessor-version":[{"id":5241,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb\/2564\/revisions\/5241"}],"wp:attachment":[{"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/media?parent=2564"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manualknowledgebasecat?post=2564"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/manual_kb_tag?post=2564"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/rentpost.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=2564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}