• How it works
  • Features
      • Rental Accounting

        Full trust accounting is at the core - accounting made for property management.

      • Property Management

        From lease application to move-out, streamline your property management.

      • Work Order Management

        Streamlining your work orders won't just save you time. It'll end up saving you a lot of money

      • Leasing

        Whether you're pre-leasing or trying to fill vacancies, RentPost has you covered.

      • Because using run-of-the-mill payment solutions is like trying to run a marathon in flip-flops.

      • Tenant Screening

        Ultrices ultrices libero semper eget. Elit non ut porttitor tortor quis dolor et.

  • Resources
      • Property Manager

        Become a property management expert; landing clients to managing vendor relationships

      • Landlord

        Everything you need to know about being a landlord, from leases to DIY repairs

      • Rental Maintenance

        Handling repairs can be stressful.
        Whether it's the DIY approach or hiring contractors, learn more.

      • Renter Advice

        Learn to navigate the waters of being a model tenant and knowing your rights.

  • Pricing
  • Contact
Log in Free Trial
Log in Free Trial
  • How it works
  • Features
    • Rental Accounting
    • Property Management
    • Work Order Management
    • Leasing
    • Payshift
    • Tenant Screening
  • Resources
    • Property Manager
    • Landlord
    • Rental Maintenance
    • Renter Advice
  • Pricing
  • Contact
  • How it works
  • Features
    • Rental Accounting
    • Property Management
    • Work Order Management
    • Leasing
    • Payshift
    • Tenant Screening
  • Resources
    • Property Manager
    • Landlord
    • Rental Maintenance
    • Renter Advice
  • Pricing
  • Contact
Home/Resources/Free Resources for Landlords/Social Media Marketing for Landlords – How to Connect with Tenants

Social Media Marketing for Landlords – How to Connect with Tenants

1846 views 2 Updated on January 11, 2024 Karina Jugo

karina Updated on January 11, 2024 1846 views 2

Social Media Marketing for Landlords

Knowing how to leverage social media marketing for landlords is important in today’s environment. It helps you connect with your tenants, property managers, and contractors.

Here are a few of the biggest reasons why you need to be active on social media.

It Gets Your Name Out There

Social media gives you access to a tremendous pool of potential customers since over two-thirds of the country uses it in some form. This can take your brand awareness to unprecedented levels, as research indicates that a high number of customers are influenced by information they find on social networking platforms.

It Helps You Identify Your Audience

One key to a successful enterprise is knowing your target audience, and social media has the tools to do just that. The comments on your posts or videos can tell what people think of your business.

Seeing some of your tweets get re-tweeted can tell you how interested followers are in what you’re promoting. And with various other tools available, you can narrow down your demographic and find a profile of your most receptive audience members.

It Builds Trust in Your Brand

One of the first things anyone will want to know about a company is their web address. A close second is whether or not that company has a social media account. While a website may generally go unchanged for long periods of time, a legitimate social media presence will show constant activity – which tells followers that the company is real, active, and ready to serve them.

It’s Very Cost Effective

In many cases, it only takes a few hours a week to use social media to generate more traffic. And it usually costs little – if anything – to have an account. Now look at that in comparison to the possible return on investment: being able to engage a broad spectrum of people and potentially bring them to you as new clients.

Social Media = Millennials

There is a lot of talk about appealing to the “millennials”: that sweet spot Generation Y crowd, the renters in their 20s and 30s. If there is one demographic where using social media for landlords and property managers is most important, it’s this generation.

This particular generation is looking for a variety of things, much more than just crash space; they want units that are as connected and trendy as they are. Appealing to them will require that you be the same.

This demographic is very different from the generation before it. They are much more involved when it comes to social media, and it matters a lot more to them than any other group. Those who are making the decisions usually do so by finding out what their friends, loved ones, and other people have experienced- and they do this using social media outlets.

Those aged 20-30 are much less likely to be looking at the newspapers for rental listings. Instead, they’ll be on Zillow and other sites like it. Additionally, anything that’s optimized for mobile is best – if they cannot see your ad, you may get passed over for someone that’s got theirs set up correctly, purely on that alone.

Are You Convinced?

Social media is now so ingrained in our culture that it isn’t even discussed anymore. It’s just accepted as how the world communicates and connects now.

So how do you use it for your business? Based on both research and our own experience, here are a few specific things we recommend.

Social Media Marketing for Landlords: Create Resident Profiles

Similar to our RentPost stories, writing a post that profiles one of your residents works as a testimonial and lends a human face to your business. People remember stories and are more likely to remember details about your company if they are able to associate them with a humanized account. A short resident bio with an accompanying photo is shareable across many platforms and can be repeated with different residents, providing new content on a regular basis.

Just make sure you get their permission before doing this! You don’t want to throw a picture/story about someone on Facebook who isn’t willing to be talked about on your page.

When putting this post together, you have a few different things to keep in mind:

  • Conduct a short interview with them to fill up a lot of the content
  • Tell a story about what you learned from the interview
  • Post at least one picture of them. If they have pets, kids, a favorite guitar, etc. Post it!

This is a great way to connect with the resident you’re profiling and the rest of your audience.

Conversations and Social Listening

Every good conversation is a give-and-take between two or more voices. The best talkers listen more often and more carefully than they speak. Building a solid customer base through social media requires regularly updated content relevant to the ideal customer’s needs. But if a business does not tune in to the voices of those it wishes to serve, it willfully ignores valuable information.

Social listening, also known as social media monitoring, is the process of identifying, categorizing, and analyzing industry-specific conversations and content in order to use that data to improve business services or brand image. Social listening is part of every effective social media strategy because it is the best way to gauge customer relationships, monitor competitors, and promote good public relations.

Build a Community

If you own a few single-family homes, this doesn’t apply as much. But if you own a small community, this section may be the most important thing you can do.

Social media marketing for landlords can build community and relationships among your tenants. As they get to know each other, they’ll enjoy the community more and be more likely to stick around. The longer a tenant stays, the longer you can avoid the pain of having to clean up a vacant home and fill it again.

How do you build community? It starts by creating a group for them to join, such as a Facebook group. Post on the group regularly, and let your residents know about upcoming events. Maybe you’re hosting an ice cream social in the summer or poker night in the winter.

Make it fun. Make it personal. Talk about resident profiles, as we talked about earlier. And before you know it, you’ll have a thriving online community, which means a flourishing offline community and business.

social media marketing youtube

Use YouTube to Promote Your Business

Uploading pictures in your rental listings is key. However, many landlords and property managers have started using Youtube. Imagine for just a second you are planning a move. Now, you want to save as much time as possible.

First, photos and the listing will help you to determine if you’ll take the next step. But how could you use more detail and much more effectively to help someone really visualize what it would be like to live in a place?

Video. Video walkthroughs are what savvy property managers are doing these days. These are particularly effective for drawing those out-of-town potential tenants because it’s like taking a stroll through a prospective rental from wherever they happen to be.

Craigslist doesn’t have a video upload function yet, but there are ways around this. First, any time you upload a video to Youtube, you’ll get a link, and you can post that. If you work with iOS at all, you can use something like the Youtube Capture App.

Prospective tenants can get really “into” a property better this way. Not only that, but they can also easily share photos or videos with others. This can help get tenants really excited about signing a lease with you, and it also has other advantages.

Youtube also easily integrates with social media for ease of sharing. Because the videos are easily embedded into your website and linked to other sites, your exposure is maximized. User accounts connect Youtube and Google, so it’s easy to integrate this with your email marketing campaigns.

Conclusion

When you’re first getting started, remember that it takes time. Rome wasn’t built overnight, and neither will your social media presence. But over time, you will learn more about how landlords use social media marketing to develop and maintain their businesses. This will lead to happier tenants and a successful business.

Authors

  • karinba jugo rentpost
    Karina Jugo

    Karina Jugo is a content administrator at RentPost who works directly with real estate and property management experts to create resources and guides for property managers. She has more than 15 years of experience in content research and writing for various industries.

    View all posts
  • jacob thomason rentpost
    Jacob Thomason

    Jacob Thomason is the CEO and co-founder of RentPost, a powerful software platform designed to streamline property management for landlords, property managers, and owners. A seasoned software entrepreneur, Jacob brings a wealth of expertise spanning business concept design, software architecture, and development. Since 2009, he has been at the helm of RentPost, helping property professionals simplify operations and maximize efficiency.

    View all posts CEO

Simplify your property management with RentPost. Free 30-day trial.

Start Free Trial
Description of the image
Tags:how to use social mediasocial mediasocial media for landlordssocial media marketing for landlordssocmed

Was this helpful?

2 Yes  1 No
Further resources
  • How Much Can You Raise Rent in Illinois in 2025?
  • How Much Can You Raise Rent in Chicago in 2025?
  • Oregon Landlord-Tenant Rights (2025)
  • San Diego Landlord Tenant Rights You Need To Know
  • Texas Landlord Tenant Rights: Rules, Laws, & Regulations

No luck finding what you need? Contact Us

Manage Your Property With RentPost
Join thousands of happy property managers and landlords (30-day Free).
See Pricing
Free Resources for Landlords
  • Social Media Marketing for Landlords – How to Connect with Tenants
  • How Much Can You Raise Rent in Illinois in 2025?
  • How Much Can You Raise Rent in Chicago in 2025?
  • Oregon Landlord-Tenant Rights (2025)
  • San Diego Landlord Tenant Rights You Need To Know
  • Texas Landlord Tenant Rights: Rules, Laws, & Regulations
View All 100  
Popular Articles
  • Texas Landlord Tenant Rights: Rules, Laws, & Regulations
  • How Much Can You Raise Rent in Illinois in 2025?
  • How Much Can You Raise Rent in Chicago in 2025?
  • San Diego Landlord Tenant Rights You Need To Know
  • Oregon Landlord-Tenant Rights (2025)
Latest Articles
  • Estimating Moving Costs & Preparing for a Move-Out Inspection
  • Should Landlords Incorporate?
  • The Pros and Cons of DIY Pest Control
  • Property Management Training
  • Landlord Insurance: 18 Top Questions and Answers

  How to Rent Out Your House

Home Warranty Companies  

About RentPost

RentPost is a property management software company based in Tampa, FL.

Our software platform enables property managers and landlords to increase efficiency and make the process of renting more enjoyable.

Contact

hello@rentpost.com
(858) 333-RENT

Resources
  • Property Manager
  • Landlord
  • Rental Maintenance
  • Renter Advice
More Links
  • Home
  • Product Tour
  • Pricing
  • About Us
  • Blog
  • Copyright © 2025 RentPost | All Rights Reserved.

Try RentPost risk-free

Schedule a walk-through today

RentPost Logo

Tampa, Florida

+1-858-333-RENT

Youtube

RentPost

  • About us
  • Contact Us
  • Pricing

Features

  • Rental Accounting
  • Property Management
  • Work Order Management
  • Leasing
  • Payshift

Resources

  • Property Manager
  • Landlord
  • Rental Maintenance
  • Rental Advice

Company

  • Resources
  • Blog
  • Support & FAQs

Copyright © 2025 RentPost | All Rights Reserved.

  • Privacy Policy
  • |

  • Terms of Conditions
  • |

  • Refund Policy
  • |

  • Data Protection Policy