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Benefits of Green-Certifying Your Rental Property

468 views March 4, 2024 Karina Jugo 1

Is green-certifying your rental property worth it? That’s the question many property owners and developers ask themselves when it comes to their rental properties. Getting your rental property certified might seem daunting. However, you might be surprised to learn that 54 percent of multifamily builders are choosing to build 15 percent or more of their properties green — and that percentage is expected to rise to 79 percent by 2018.

Clearly, there are real advantages to green-certifying your rental properties. Here are a few:

8 Reasons to Green Certify Your Rental Properties

  1. Reduced operations costs. Case studies abound: It is a well-known fact that green buildings save their owners big money over time. One study found that green buildings showed a decrease in operating costs of 15 percent for new construction and 13 percent for retrofits over a period of five years, with payback times of eight and seven years, respectively. While landlords don’t always pay the utilities, they can often profit indirectly by charging premium rent for their green-certified units.
  2. Higher rents. Many people are willing to pay more to live in green properties. This is especially true for millennials, a prime market for apartment rentals. However, adding green amenities to a property is possible without investing in certification. Does certification really matter? According to one study, it does: LEED-certified units were found to command a rent premium of 9.1 percent, versus 4.7 percent for non-certified green properties over the market average.
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  3. Lower vacancy and turnover rates. Green-certified buildings tend to be located in walkable neighborhoods and are a lot more comfortable than conventional buildings because of their superior weatherization, lighting, and ventilation requirements. This means tenants are more likely to renew their leases. One San Diego study found a 4 percent lower vacancy rate for green-certified buildings.
  4. Quality assurance. Having third-party inspectors on your building site may sound like a lot of red tape. Yet, in the long run, investors who value quality appreciate the fact that green certification inspectors oversee every aspect of construction. Making sure everything is up to code ensures that the building will perform as expected and reduces the likelihood of experiencing ongoing maintenance issues that plague many managers of non-certified buildings.
  5. Heightened interest from investors. It’s no secret that certified buildings consistently score higher for occupancy, rental rates, tenant retention, and energy efficiency. In other words, green buildings are more profitable — a fact that is not lost on real estate investors. As Deloitte’s Real Estate Sector Leader Robert O’Brien puts it, “Going forward, adoption, measurement, and reporting of sustainability initiatives will be a business imperative, given the broader benefits on rental growth, yield premiums, total occupancy costs, asset values, and marketability.” However, green features alone are often not enough to satisfy conservative investors. Green certification offers proof that a building is what its owners and builders claim it to be. In addition, many companies these days operate under sustainability initiatives. Adding green-certified properties to its portfolio is an easy way for an investment company to comply with any social or environmental commitments its shareholders expect of it.
  6. Anti-greenwashing. “Green” is a highly vague label and means different things to different people. While claiming a building is “green” may help boost sales initially if the building doesn’t perform as expected, it may lead to backlash and accusations of greenwashing or portraying a product as sustainable when it really isn’t. Green certification requires rigorous adherence to strict sustainability standards, and stands as uncontestable proof against greenwashing — therefore insulating owners and investors from what could become a PR headache.
  7. One of the lesser-known perks of green certification is that certified properties often qualify for financial incentives unavailable to their conventional counterparts. From more accessible financing to lowered insurance premiums to grants and loans, these opportunities can significantly reduce the actual cost of construction and maintenance of green-certified buildings.
  8. Simplified code compliance. Many existing code inspections are automatically bundled into the green-certification process and are performed by the third-party certifying organization. This can streamline code compliance and tighten the price gap between certified and non-certified construction.

How to Get Started

Resources, resources, and more resources. You’ll need a lot of them if you wish to get your property green-certified.

You can start off by visiting the Database of State Incentives for Renewables & Efficiency (DSIRE) where you’ll find an extensive list of all the information you need for both state and federal incentives. They also have policies in place that should encourage energy efficiency in your properties.

Established in 1995 by the US Department of Energy and operated by the North Carolina Clean Energy Technological Center, this site offers a wealth of opportunities for you. Expect to find things like rebates, performance incentives, loans, grants, tax credits and other green building incentives that will help you to greatly reduce the out of pocket expense you have in upgrading and getting your property green-certified.

Another useful resource you shouldn’t miss is the National Apartment Association Education Institute. Together with the National Affordable Housing Management Association, the organization provides the certification program and the Credential for Green Property Management™ (CGPM™). This 16-hour training course will educate you on green building principles, best practices, and established guidelines. It also offers added training that can help you to be more on board with modern techniques.

Credential for Green Property Management Requirements

The requirements to get the credential are that you complete at least 8 cumulative hours in the following areas:

  • Green Building Principles and Practices Overview

  • Energy Efficiency

  • Water Efficiency

  • Integrated Pest Management

  • Indoor Air Quality

  • Green Operations and Maintenance

The rest of the 16 hours will cover a varied range of topics including:

  • Green Site Landscaping, Xeriscape, Composting, etc.

  • Green Building Systems

  • Alternative Energy Sources (Solar, Wind, Geothermal, Combined Heat and Power, Co-generation)

  • Energy Star (including indoor and outdoor lighting) and WaterSense Programs

  • Recycling and Waste Reduction

  • Resident Green Education

As you can see, the areas that the certification covers are more than just becoming environmentally friendly; they’re also extremely practical things that can help save you money in the long term. The benefits are more than just being able to have an edge over your competition.

In addition to helping further your education with respect to green living, you’ll also be attracting like-minded prospective tenants since the certification program is especially tailored for site managers. This is something that a lot of people care about and with more weight being placed on businesses to go green, it’s not something you want to pass up.

Key Takeaway

One important thing to remember when you are considering green-certifying your property is that green building is best approached as a holistic exercise. Many so-called “costly” green upgrades — such as solar panels — work in synergy with one another and often prove to be relatively cost-effective when they are included in the building plan from day one, as opposed to simply tacking them on to a building that wasn’t designed with sustainability in mind. By incorporating green design and involving their certification team from the get-go, property owners can best assure that their certification efforts will pay off.


  • Karina Jugo

    Karina Jugo is a content administrator at RentPost who works directly with real estate and property management experts to create resources and guides for property managers. She has more than 15 years of experience in content research and writing for various industries.

  • Jacob Thomason

    Jacob Thomason is the CEO and co-founder of RentPost, software platform providing property managers, landlord or owners with the tools necessary for property management. Jacob is a software entrepreneur with with a vast array of expertise ranging from business concept design to software architecture and development. He is running RentPost for more than 14 years and helping property managers and property owners.

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